Google Adwords is the paid advertising platform developed by Google to help the business people to get more leads for their business. In Google Adwords, you need to pay for Google only if the user clicks on your Ad to visit your business website. The cost per click may vary based on the competition of your keyword and the competitors bidding.
In Google, there are many types of advertising strategies available to help the business people to reach out to the audience. The main two strategies used by the business people to get more leads is the,
- Search Network
- Display Network
Search Network allows you to show your ads on the Google’s Search Engine Results Page (SERP) for the user searched query. By using this advertising type, you can target the audience who are searching on Google relevant to your business or domain. When SEO is not working much for you, then you can go for paid advertising in Google to get more conversions for your business.
Google Display Network is the advertising method which best suits for the remarketing. That is when the user visits your website and leaves without making any purchase, then by using the Google remarketing strategy, you can show your business ads to the users in all the websites he is visiting (in google partner sites). This also brings more brand outreach for your business.
Google Adwords Reach Planner:
Google Adwords has introduced another tool called reach planner which allows the advertisers to forecast the reach of the ads on YouTube. Reach Planner also forecasts the performance of the video Ads across the Google’s video partners. This tool will help to measure the unique reach of the video ads across all the devices. This reach planner also suggests the advertisers on how different video formats works best for getting good reach.
Thus when SEO does not work much for your business, then you can suddenly get into Google’s Paid Advertising to bring in more leads for the business in a quick period of time. But you should be aware that focussing on SEO will help you in long run.