Facebook Pixel – Remarketing:
Facebook Remarketing is the technique by using which you can target the audience on Facebook who has visited your website previously. This is done with the help of Facebook Pixel. The Facebook Pixel is a piece of code which when integrated on the website will keep track of all the user who is visiting your site and the Facebook Id’s associated with them. With the help of this Pixel data, you can target the users later on Facebook by showing them the Ads. This strategy of targeting the users who have visited your website previously is called as Facebook Remarketing.
How to Boost E-Commerce Sale using Facebook Advertising?
Many users online who are willing to buy any product will look into many sites for the same product. Also, the users will not take immediate decision to buy the product, they will take some days to buy the product after visiting many sites online. Hence as a business people, you should be aware of this and should upsell the product by Facebook Remarketing.
When the user comes to your website and reviews the product and if leaves the website without buying. Then you can show the same product to that particular user in the Facebook as an Ad. The main advantage of retargeting the users on Facebook is that they already have knowledge about your brand and also in the motive of buying that particular product. Hence showing the same product for them on Facebook will make them trust your brand and buy the product instantly.
Why Advertising on Facebook?
People nowadays started using the Facebook more nowadays. Also, people will use the Facebook only in their leisure time and hence they will give more attention to the products and brands what they see on Facebook. Hence promoting the products on Facebook will help you get more Leads for your business. As a business people, you should adapt to the new trending technologies to make your brand stay on the top among the competitors. Facebook Advertising will help you to boost the E-Commerce sales in a large manner.
When facebook working in this way, Google had shown, why they are king by launching their new technology updates in IO 2018.
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