In the previous days, Google has shown only the organic search results on the mobile, that is ten results per page. Then, later on, it moved into one level high started showing Ads, map results and then the organic search results on mobile. Now it has introduced another level of update by allowing infinite scroll to the mobile search results. That means there is no option to move on to the second page, Instead Google has given a new option called “More Results”
Google’s Target On Mobile Devices:
Google started giving more importance to the mobile devices in the recent days. Google also introduced mobile first indexing to make the web pages to be indexed for the mobile search results. If your website has good loading speed for the mobile devices, then Google will give more priority to your site and will rank on the top of the SERP. Comparing to the past, in the recent times, the number of searches on the mobile devices have been high when compared to the number of searches on the desktop devices. Hence Google started focussing on the mobile search results more. Making the site mobile friendly will help you get more traffic to your website.
Infinite Scrolling on Mobile Search Results:
By adding another update to the mobile search results, Google has introduced infinite scrolling in the search engines results pages (SERP), that is there is no second page in Google when you search from mobile. In mobile, you will see the Ads first, then map results, followed by organic results, again Ads and finally instead of having an option to move on to the second page, you will have to click on “More Results” to continue scrolling to the further search results. This is a hilarious update by Google on Mobile search results making more space for Ads to occupy its place.
Finally, as a business owner, you should be aware of the Google Updates on SERP and must keep your site ready to withstand the mild updates that Google gives frequently. Developing your website mobile friendly will help you get more traffic from mobile devices.